kontextmaschine:

So here’s a site for you: the Closing Logos Wiki, a collection of production company logos from the end of shows. (This month is 2-D and 3-D Logos Month). Pretty comprehensive, still pretty compulsive in a kind of pre-2007 internet way.

Mostly seems to be the work of one guy. Fair enough, you read around, you read the descriptions of enough, and you notice each one has a “Scare Factor”, which - it’s not really clear what it’s for. Sometimes he seems to be using this for an esthetic critique - he’s not very fond of black/neon color combinations, which makes him not very fond of the late ‘80s-early ‘90s graphics. But sometimes he’s being strangely earnest about it, that the logo is scary or “terrifying”. And then you read enough of these entries, each with their own “Scare Factor” section, and you realize there’s not actually a line there, for him.

And you realize that not only is this site the product of a guy who felt compelled to compile every production company logo he could find, but one of the things he made a point of addressing for every single one is “whether this production company logo could possibly scare you”. And the answer is sometimes yes! (Another thing he addressed are “what are three or four nicknames I could coin for this logo?”)

Check out all the “Scare Factor: High” reviews. Check out the MGM one especially, where a lot of them are fine but one is terrifying because it involves a particularly scary lion, and also banner.

And now look at this “rules’ page. I mean as petty as any forum mod, though the enthusiasm for putting “BANNED” in red caps is something, but also of interest is the only rule with a listed exception:

17.) To the Writers and Up: Do not add personal comments to the articles. That includes personal scare factors, your own side notes, making the articles your own forum and telling people not to upload images or videos on the articles (that even includes locking pages where no one can edit or put up images or videos). The pages here are for logo descriptions, pictures and videos ONLY. If you want to share personal opinions, go to the Favorite Logos and Dreaded and Hated Logos pages, or use the discussion feature. If you disregard this rule, you will receive a warning. If you do it again, you will get another warning and a demotion, and if it continues, you will be BANNED!

• 17b.) If you must make a thread about a logo that scares you, do it on the page the logo is described on, and nowhere else. Any thread running afoul of this is at risk of deletion.

There’s a story here.