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Mic's Drop: How Mic.com exploited social justice for clicks, and then abandoned a staff that believed in it.

Mic's Drop: How Mic.com exploited social justice for clicks, and then abandoned a staff that believed in it.

In retrospect, it looks like Mic’s commitment to social justice was never that deep — which surprised and disappointed many of the young ideologues who went to work there. (The Outline spoke to 17 current and former staffers who requested anonymity due to nondisclosure agreements.) Mic chanced upon the social justice narrative, discovered it was Facebook gold, and mined away. Now the quarry is nearly dry.

Tagged: it's media culture war 2017 yellow journalism