my Facebook ads have been pitching me motorcycling from the rookie trainer’s point of view and real estate from an oddly specific “used to care about nightlife, now savvy about income-generation” angle

in line with the principle that ads generally know you better than anything that’s one of the best oh-grow-up pitches I’ve heard, “fine, fine, you’re a bougie badass but you gotta level up to bougie badass NCO”