been seeing a few car ads pitching collision avoidance/warning features whose emotional thruline is “something to protect you...
been seeing a few car ads pitching collision avoidance/warning features whose emotional thruline is “something to protect you from those thoughtless menaces like city dwellers who expect you to let them cross and motorcyclists occupying the lane you’re merging into”
and I guess thanks but also fuck you, buddy
tbh I guess they can’t openly pitch themselves as having your back when you’re trashed