At one point, 50% of the CD’s produced worldwide had an AOL logo on it. We were logging in new subscribers at the rate of one every six seconds.… The profitability of each and every disk and promotion effort was tracked and analyzed. We conducted approximately 2000 different tests each year and used these results to develop future programs. Despite the label ‘carpet bombing,’ there was actually a very high level of marketing sophistication and almost all decisions were data and results driven.