A Silicon Valley titan is putting money behind an unofficial Donald Trump group dedicated to “shitposting” and circulating Internet memes maligning Hillary Clinton.

Oculus founder Palmer Luckey financially backed a pro-Trump political organization called Nimble America, a self-described “social welfare 501©4 non-profit” in support of the Republican nominee.

Luckey sold his virtual reality company Oculus to Facebook for $2 billion in 2014, and Forbes estimates his current net worth to be $700 million. The 24-year-old told The Daily Beast that he had used the pseudonym “NimbleRichMan” on Reddit with a password given him to by the organization’s founders.

Nimble America says it’s dedicated to proving that “shitposting is powerful and meme magic is real,” according to the company’s introductory statement, and has taken credit for a billboard its founders say was posted outside of Pittsburgh with a cartoonishly large image of Clinton’s face alongside the words “Too Big to Jail.”

Flashback to those innocent times four months ago when the notion that frog memes would play a part in this election was a lighthearted jest.