{"version": "1.0", "type": "rich", "title": "News Feed About Rainbow Bridge Day | Facebook", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/149635825603/", "html": "<a href=\"https://www.facebook.com/topic/Rainbow-Bridge/104015346300357\">News Feed About Rainbow Bridge Day | Facebook</a>\n<p>I saw \u201cRainbow Bridge\u201d at the top of Facebook\u2019s trending and was like ??? so clicked and WOW this is fascinating.</p><p>So if I\u2019m getting this right, Web 1.0 online pet fandom worked up this mythology of a nonreligious anteroom afterlife where your dead pets hang out and play and wait for you, then a year ago the Cat Writers\u2019 Association 2013 Friskies Purina Writer of the Year riffed on it to turn her cat\u2019s deathday into a sort of Pet Day of the Dead.</p><p>And it started as a 900-member Facebook event last year, and this year it\u2019s getting 48k impressions and in that feed there\u2019s pretty well done-up fan graphics getting people hype for it, and there\u2019s memes, like</p><figure data-orig-width=\"512\" data-orig-height=\"512\" class=\"tmblr-full\" data-orig-src=\"https://64.media.tumblr.com/8ba44c90c17b10277d38d41ebc1a293b/tumblr_inline_ocnkzgTtws1qdlop9_540.jpg\"><img data-orig-width=\"512\" data-orig-height=\"512\" src=\"/media/tumblr_inline_ocnlkxtPFe1qdlop9_540_f24e5d167a34.jpg\" data-orig-src=\"https://64.media.tumblr.com/8ba44c90c17b10277d38d41ebc1a293b/tumblr_inline_ocnkzgTtws1qdlop9_540.jpg\"/></figure><p>and I could really, really see this catching on.</p>", "thumbnail_url": "https://kontextmaschine.comhttps://64.media.tumblr.com/8ba44c90c17b10277d38d41ebc1a293b/tumblr_inline_ocnkzgTtws1qdlop9_540.jpg"}