I saw “Rainbow Bridge” at the top of Facebook’s trending and was like ??? so clicked and WOW this is fascinating.
So if I’m getting this right, Web 1.0 online pet fandom worked up this mythology of a nonreligious anteroom afterlife where your dead pets hang out and play and wait for you, then a year ago the Cat Writers’ Association 2013 Friskies Purina Writer of the Year riffed on it to turn her cat’s deathday into a sort of Pet Day of the Dead.
And it started as a 900-member Facebook event last year, and this year it’s getting 48k impressions and in that feed there’s pretty well done-up fan graphics getting people hype for it, and there’s memes, like
