{"version": "1.0", "type": "rich", "title": "so one thing I\u2019ve noticed in the last decade is that commercials on channels like ESPN and CNNHN - channels used as background...", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/144443611063/", "html": "<p><a class=\"tumblr_blog\" href=\"/post/144443567308/\" target=\"_blank\">kontextmaschine</a>:</p>\n<blockquote>\n<p>so one thing I\u2019ve noticed in the last decade is that commercials on channels like ESPN and CNNHN - channels used as background in mid-to-upper environments like bars and airports - worked fine if you saw them normally, saw them as pure video (muted or lost in a loud environment) OR heard them as pure audio</p>\n<p>that\u2019s great! and I don\u2019t think it gets enough respect.</p>\n<p>browser ads. always been behind. do ad guys take them as the junior leagues? there\u2019s so many times I\u2019ve overheard ads from another browser tab, even unaugmented Firefox gives you mute buttons for that now<br/></p>\n<p>and I just heard this one and it was almost there, for Toyota cars<br/></p>\n<p>audio 70% described the skit, and 60% described the deal, but the voice sounded exactly like Flo from Progressive so the branding was confusing as hell!</p>\n<p>radio was better than this even when there was TV</p>\n<p>STEP UP YOUR GAME<br/></p>\n</blockquote>\n\n<p>like, I know you\u2019re playing darkside tricks, I know you\u2019re waiting until I\u2019ve had that tab open a while and forgotten about it, from when I hear you until I find what tab it is to kill you you have maybe 3-8 seconds</p><p>YouTube ads have learned to grab you in 5 seconds for a shot at retaining 15 or 30</p><p>STEP UP YOUR GAME<br/></p>"}