so one thing I’ve noticed in the last decade is that commercials on channels like ESPN and CNNHN - channels used as background in mid-to-upper environments like bars and airports - worked fine if you saw them normally, saw them as pure video (muted or lost in a loud environment) OR heard them as pure audio

that’s great! and I don’t think it gets enough respect.

browser ads. always been behind. do ad guys take them as the junior leagues? there’s so many times I’ve overheard ads from another browser tab, even unaugmented Firefox gives you mute buttons for that now

and I just heard this one and it was almost there, for Toyota cars

audio 70% described the skit, and 60% described the deal, but the voice sounded exactly like Flo from Progressive so the branding was confusing as hell!

radio was better than this even when there was TV

STEP UP YOUR GAME