frankfurtschooldropout:

“In television commercials, through which the new American businessman presents his visions and self-understanding to the public, perpetual revolution and the gospel of rule-breaking are the orthodoxy of the day . You only need watch for a few minutes before you see one of these slogans and understand the grip of antinomianism over the corporate mind … In most, the commercial message is driven home with the vanguard iconography of the rebel: screaming guitars, whirling cameras, and startled old-timers who, we predict, will become an increasingly indispensable prop as consumers require ever-greater assurances that, Yes! You are a rebel! Just look at how offended they are!”

— Thomas Frank, “Why Johnny Can’t Dissent” (1995)