In 1930, the local Hondo Lions Club erected the now somewhat famous sign reading “This is God’s Country, Don’t Drive Through It Like Hell” at the city limits with the intention of slowing down those speeding while traveling through town. Later, in the 1940s the sign was changed to “This is God’s Country, Please Don’t Drive Through It Like Hell” to satisfy those in the town who were displeased with the tone of the old sign.