{"version": "1.0", "type": "rich", "title": "6th October 2015", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/130601944843/", "html": "<p><a class=\"tumblr_blog\" href=\"http://light-rook.tumblr.com/post/130601440473\" target=\"_blank\">light-rook</a>:</p>\n<blockquote>\n<p><a class=\"tumblr_blog\" href=\"http://information-catalysis.tumblr.com/post/130586846061\" target=\"_blank\">information-catalysis</a>:</p>\n<blockquote>\n<p><a class=\"tumblr_blog\" href=\"http://sadoeconomist.tumblr.com/post/130585964524\" target=\"_blank\">sadoeconomist</a>:</p>\n<blockquote>\n<p><a class=\"tumblr_blog\" href=\"http://afternoonsnoozebutton.tumblr.com/post/130552780205\" target=\"_blank\">afternoonsnoozebutton</a>:</p>\n<blockquote>\n<p><a class=\"tumblr_blog\" href=\"http://politicalmachine.tumblr.com/post/130352934248\" target=\"_blank\">politicalmachine</a>:</p>\n<blockquote>\n<p><figure class=\"tmblr-full\" data-orig-height=\"215\" data-orig-width=\"540\"><img src=\"/media/tumblr_inline_nvlzcp8eJV1qbscz9_540_1cbace353567.jpg\" data-orig-height=\"215\" data-orig-width=\"540\"/></figure></p>\n</blockquote>\n<p>EXTREME REAL MAN POWER FOR MAN MANLY NOT WOMAN MAN\u00a0</p>\n</blockquote>\n<p>Marketers generally don\u2019t do this because men like it, they do it because women <i>don\u2019t</i> like it</p>\n<p>Usually this happens in a market where women\u2019s demand is higher than men\u2019s and they\u2019re willing to pay more for the products, so segmenting the market into an expensive women\u2019s version and a cheap men\u2019s version is profitable. But if women are willing to buy the men\u2019s version, the whole scheme falls apart, so they have to crank up the he-man woman-hating. It\u2019s not about misogyny or \u201cfragile masculinity\u201d or the patriarchy, it\u2019s all just marketing.</p>\n<p>In markets where it\u2019s the men who are willing to pay more you see cheaper pink sparkly versions of the same products being marketed to women.</p>\n<p>My favorite example of this sort of thing is human hair trimmers and pet hair trimmers - I\u2019ve seen some of those side by side made by the same company and the pet hair trimmer is the exact same product with a\u00a0\u2018for pets\u2019 sticker on the box, and it sells for significantly less.</p>\n</blockquote>\n<p>Market heterogeneity is really interesting, and I\u2019m honestly surprised that somehow people were able to observe this and take advantage of the arbitrage opportunity present.</p>\n</blockquote>\n<p>Capitalism: using your own righteous anger against you.</p>\n</blockquote>\n\n<p>Related on appeals to identity and market segmentation: <a href=\"/post/123000211008/\" target=\"_blank\">1</a>, <a href=\"/post/50396058024/\" target=\"_blank\">2</a>, <a href=\"/post/92606012913/\" target=\"_blank\">3</a></p>\n<img src=\"/media/tumblr_neovbmaqbv1rj80alo1_640_db70ffc746e5.jpg\" />\n<img src=\"/media/tumblr_neovbmaqbv1rj80alo2_1280_bba0d1cedc1e.jpg\" />\n<img src=\"/media/tumblr_neovbmaqbv1rj80alo4_400_422c95351d31.jpg\" />\n<img src=\"/media/tumblr_neovbmaqbv1rj80alo3_640_a09fd925010e.jpg\" />\n<img src=\"/media/tumblr_neovbmaqbv1rj80alo5_400_df972472f6d1.jpg\" />\n<img src=\"/media/tumblr_neovbmaqbv1rj80alo6_r1_1280_92e22b71895c.png\" />\n<img src=\"/media/tumblr_neovbmaqbv1rj80alo7_r1_500_ba0530985577.jpg\" />\n<img src=\"/media/tumblr_neovbmaqbv1rj80alo8_r1_1280_a148980ec6c7.jpg\" />\n<img src=\"/media/tumblr_neovbmaqbv1rj80alo9_r1_500_ade2b519d372.png\" />\n<img src=\"/media/tumblr_neovbmaqbv1rj80alo10_r1_500_e6cab7778c6c.jpg\" />", "thumbnail_url": "https://kontextmaschine.com/media/tumblr_inline_nvlzcp8eJV1qbscz9_540_1cbace353567.jpg", "thumbnail_width": 540, "thumbnail_height": 215}