antoine-roquentin:

For two decades or more, instructively in line with the retreat of possibilities for concerted left political action outside the academy, the popular culture side of that debate has been dominant, along with its view that the products of this precinct of mass consumption capitalism are somehow capable of transcending or subverting their material identity as commodities, if not avoiding that identity altogether. Despite the dogged commitment of several generations of American Studies and cultural studies graduate students who want to valorize watching television and immersion in hip-hop or other specialty market niches centered on youth recreation and the most ephemeral fads as both intellectually avant-garde and politically “resistive,” it should be time to admit that that earnest disposition is intellectually shallow and an ersatz politics. The idea of “popular” culture posits a spurious autonomy and organicism that actually affirm mass industrial processes by effacing them, especially in the putatively rebel, fringe, or underground market niches that depend on the fiction of the authentic to announce the birth of new product cycles.

lol tumblr (from that adolph reed essay i just reblogged)