spacetwinks:

one of my fave things when i’m out like grocery shopping is noticing the difference between big corporations doing (fairly convincing!) “down home, old fashioned, just plain simple” packaging and marketing and making everything have a ‘feel’ of being real down to earth… and the stuff that’s actually made by like one family out in the middle of nowhere, which looks like a fucking goddamn mess, because they sure as hell aren’t going to pay for a graphic design expert